About Us

Sweet As Crêpes began in 2007 when an ambitious twelve-year-old girl called Annabel Shepherd set up a stall at the very first Coatesville Market north of Auckland. The name was a play on words incorporating Annie’s initials.

The single crêpe maker and a queue each week soon grew and multiplied into a small family business covering markets, school fairs, weddings, corporate events, and private parties. Lisa Shepherd (Annabel’s mum) took the helm when Annabel left for Uni. In 2018, Jess Shepherd (our talented in-house designer) repositioned the brand with a new logo, uniform, and livery for our custom-built trailers.

Sweet As Crêpes specialises in making fresh French crêpes on the spot. Over the years, traditional flavours such as fresh Lemon Juice & Sugar, Apple & Cinnamon, and Butter & Sugar have been complemented by favourites such as Lemon Curd & Cream, Salted Caramel, Nutella & Banana, and Berries & Cream— giving our offering a distinctly Kiwi twist.
Recently, our biggest growth area has been in our savoury crêpe range: favourites such as Ham & Cheese are complemented by our signature Very Vege and Super Savoury, which are now amongst our best sellers.

Some people enjoy just watching us; most cannot resist having a taste! We now have a huge following of local crêpe-lovers who seek us out, loyalty cards in hand, to get their crêpe “fix” wherever we are.

A delicious range of sweet and savoury toppings is on offer, and we pride ourselves on using the best and freshest ingredients we can find, preferably sourced locally. 

Most options can be made gluten-free, and we love creating limited editions for special occasions, themed events, and weddings.

From small beginnings, markets, school fairs, and family gatherings, we have become the local experts in this field and have now grown into an established business with numerous events each week in Auckland and on the North Shore and beyond.